Управління маркетинговою діяльністю торгового підприємства (на прикладі ТОВ «РУШ»)

Abstract

The work deals with the theoretical aspects the management of marketing activity of the enterprise, in particular the essence of management of marketing activity is defined, methods of development of the marketing budget are studied. Author analysis external factors of influence on the drugstore market, financial position and marketing activities of the company "RUSH". The author introduced practical recommendations for improving the management of marketing activities of LLC "RUSHThe work deals with the theoretical aspects the management of marketing activity of the enterprise, in particular the essence of management of marketing activity is defined, methods of development of the marketing budget are studied. Author analysis external factors of influence on the drugstore market, financial position and marketing activities of the company "RUSH". The author introduced practical recommendations for improving the management of marketing activities of LLC "RUSH