Please use this identifier to cite or link to this item:
http://dspace.oneu.edu.ua/jspui/handle/123456789/11766| Title: | Управління маркетинговою діяльністю торгового підприємства (на прикладі ТОВ «РУШ») |
| Other Titles: | Management of marketing activities at the trading company (LLC "RUSH") |
| Authors: | Селезень, А.А. |
| Issue Date: | 2020 |
| Keywords: | маркетинг управління маркетинговою діяльністю бюджет маркетингу ринок дрогері роздрібна торгівля marketing marketing management marketing budget drugstore market retail |
| Abstract: | The work deals with the theoretical aspects the management of marketing activity of the enterprise, in particular the essence of management of marketing activity is defined, methods of development of the marketing budget are studied.
Author analysis external factors of influence on the drugstore market, financial position and marketing activities of the company "RUSH".
The author introduced practical recommendations for improving the management of marketing activities of LLC "RUSH The work deals with the theoretical aspects the management of marketing activity of the enterprise, in particular the essence of management of marketing activity is defined, methods of development of the marketing budget are studied. Author analysis external factors of influence on the drugstore market, financial position and marketing activities of the company "RUSH". The author introduced practical recommendations for improving the management of marketing activities of LLC "RUSH |
| URI: | http://dspace.oneu.edu.ua/jspui/handle/123456789/11766 |
| Appears in Collections: | Факультет менеджменту, обліку та інформаційних технологій |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Селезень А.А. Кваліфікаційна робота.pdf | 628,65 kB | Adobe PDF | View/Open | |
| Селезень А.А. Реферат.pdf | 422,67 kB | Adobe PDF | View/Open |
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