Please use this identifier to cite or link to this item: http://dspace.oneu.edu.ua/jspui/handle/123456789/11766
Title: Управління маркетинговою діяльністю торгового підприємства (на прикладі ТОВ «РУШ»)
Other Titles: Management of marketing activities at the trading company (LLC "RUSH")
Authors: Селезень, А.А.
Issue Date: 2020
Keywords: маркетинг
управління маркетинговою діяльністю
бюджет маркетингу
ринок дрогері
роздрібна торгівля
marketing
marketing management
marketing budget
drugstore market
retail
Abstract: The work deals with the theoretical aspects the management of marketing activity of the enterprise, in particular the essence of management of marketing activity is defined, methods of development of the marketing budget are studied. Author analysis external factors of influence on the drugstore market, financial position and marketing activities of the company "RUSH". The author introduced practical recommendations for improving the management of marketing activities of LLC "RUSH
The work deals with the theoretical aspects the management of marketing activity of the enterprise, in particular the essence of management of marketing activity is defined, methods of development of the marketing budget are studied. Author analysis external factors of influence on the drugstore market, financial position and marketing activities of the company "RUSH". The author introduced practical recommendations for improving the management of marketing activities of LLC "RUSH
URI: http://dspace.oneu.edu.ua/jspui/handle/123456789/11766
Appears in Collections:Факультет менеджменту, обліку та інформаційних технологій

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Селезень А.А. Кваліфікаційна робота.pdf628,65 kBAdobe PDFView/Open
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