Modern approaches to formation of marketing strategies in agricultural enterprises

Abstract

The article considers the scientific basis for forming the directions marketing services and proposes the creation of agricultural and marketing center in the Department of Agricultural Development Kamenets-Podolsky district administrations that have developed actionable strategies of agricultural enterprises Khmelnitsky region and ensure effectiveness of their activities in the future. Suggestions in effective enterprise development based on modern research are offered – justified strategies for a matter of choice of strategy is determined by different factors that might affect in the future.