Please use this identifier to cite or link to this item:
http://dspace.oneu.edu.ua/jspui/handle/123456789/3250| Title: | Development of marketing of culture in the kurpie region |
| Authors: | Michalak, J. Warzocha, Zb. |
| Citation: | Michalak J. Development of marketing of culture in the Kurpie region / J. Michalak, Zb. Warzocha // Socio-economic research bulletin: collection of scientific works / chief editor M. I. Zveryakov; Odessa National Economic University. – Odessa, 2013. - Issue 3 (50). - Part I. – P. 96-101. |
| Issue Date: | 2013 |
| Publisher: | Odessa National Economic University |
| Keywords: | marketing of culture territorial marketing promotion of culture |
| Abstract: | The aim of the research was to identify the operations in the field of promotion of culture, being carried out in the Kurpie region, and to determine the influence thereof on the development of the region. It may appear that culture does not play a major role in the development of a given area; however, such a conclusion is erroneous. Thanks to culture, people identify a specific territory, and the dissemination of products of culture makes the territory becoming recognizable, and not only to people interested in a product being strictly cultural but also to investors who may probably have not yet considered starting a business activity in e.g. the Kurpie region. |
| URI: | http://dspace.oneu.edu.ua/jspui/handle/123456789/3250 |
| Appears in Collections: | Випуск 3, № 50 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Development of marketing of culture in the Kurpie region.pdf | 192,68 kB | Adobe PDF | View/Open |
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