Please use this identifier to cite or link to this item:
http://dspace.oneu.edu.ua/jspui/handle/123456789/3292| Title: | Formational characteristics of the new marketing approach in banking area |
| Authors: | Zavadska, D. |
| Citation: | Zavadska D. Formational characteristics of the new marketing approach in banking area / D. Zavadska // Socio-economic research bulletin: collection of scientific works / chief editor M. I. Zveryakov; Odessa National Economic University. – Odessa, 2014. - Issue 4 (55). – P. 150-156. |
| Issue Date: | 2014 |
| Publisher: | Odessa National Economic University |
| Keywords: | globalization integration bank information technologies marketing complex knowledge value customer interrelations |
| Abstract: | The article determines the concept approaches on the marketing management in the bank institution. There was explored the evolution of the main parts of the marketing influence on the bank. There was provided the model of application of the new marketing complex “PRICT” in terms of information and innovative bank development. There were determined the features of the new marketing complex and particular features of the bank functioning based on the marketing science in the market area. The results of the explored research can be used by modern banks while providing effective strategies of advanced development. |
| Description: | http://vsed.oneu.edu.ua |
| URI: | http://dspace.oneu.edu.ua/jspui/handle/123456789/3292 |
| ISSN: | 2313-4569 |
| Appears in Collections: | Випуск 4, № 55 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Formational characteristics of the new marketing approach in banking area.pdf | 5 MB | Adobe PDF | View/Open |
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