Please use this identifier to cite or link to this item:
http://dspace.oneu.edu.ua/jspui/handle/123456789/5367
Title: | Territorial marketing as a tool for building cooperation of local authorities with investors |
Authors: | Michalak, J. Warzocha, Z. Fadrowska, K. |
Citation: | Territorial marketing as a tool for building cooperation of local authorities with investors / J. Michalak, Z. Warzocha, K. Fadrowska // Socio-economic research bulletin : collection of scientific works; Odessa national economic university.– Odessa, 2015. - № 59 (4). – pp. 108-112.– ISSN 2313-4569. |
Issue Date: | 2015 |
Keywords: | local authorities cooperation territorial marketing |
Abstract: | The aim of the study was to identify, analyze and evaluate the attitude of entrepreneurs towards cooperation and relations with the local government authorities. The study attempted to assess the instruments of territorial marketing in use and their impact on the investment. The study showed that entrepreneurs have mostly negative assessment of local authorities. Among marketing tools, only promotion and advertising activities have been noted in use in surveyed municipalities. Local authorities rest passive when communicating to business – initiative always belongs to entrepreneurs. |
URI: | http://dspace.oneu.edu.ua/jspui/handle/123456789/5367 |
Appears in Collections: | Випуск 3, № 58 |
Files in This Item:
File | Description | Size | Format | |
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+ 108-112.pdf | 5,2 MB | Adobe PDF | View/Open |
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