Please use this identifier to cite or link to this item:
http://dspace.oneu.edu.ua/jspui/handle/123456789/5370| Title: | Theoretical prerequisites of the marketing use in the financial market segments |
| Authors: | Novoshynska, L. Новошинська, Л.В. Новошинская, Л.В. |
| Citation: | Theoretical prerequisites of the marketing use in the financial market segments / L. V. Novoshynska // Socio-economic research bulletin : collection of scientific works; Odessa national economic university. – Odessa, 2015.– № 59 (4). – pp. 128-133.– ISSN 2313-4569. |
| Issue Date: | 2015 |
| Keywords: | prerequisites market financial market subjects and tools of an exchange players the financial market substrata network of financial intermediaries |
| Abstract: | The main prerequisites of marketing development in the financial market are systematized. Here is defined the interpretation of financial marketing as philosophy of financial business. Prospects of development and introduction of financial marketing in the investment market segments are outlined. |
| URI: | http://dspace.oneu.edu.ua/jspui/handle/123456789/5370 |
| Appears in Collections: | Випуск 4, № 59 Кафедра маркетингу та міжнародної логістики |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| + 128-133.pdf | 137,32 kB | Adobe PDF | View/Open |
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