Territorial marketing as a tool for building cooperation of local authorities with investors

Michalak, J.; Warzocha, Z.; Fadrowska, K.

dc.contributor.author	Michalak, J.
dc.contributor.author	Warzocha, Z.
dc.contributor.author	Fadrowska, K.
dc.date.accessioned	2016-11-15T11:34:53Z
dc.date.available	2016-11-15T11:34:53Z
dc.date.issued	2015
dc.identifier.citation	Territorial marketing as a tool for building cooperation of local authorities with investors / J. Michalak, Z. Warzocha, K. Fadrowska // Socio-economic research bulletin : collection of scientific works; Odessa national economic university.– Odessa, 2015. - № 59 (4). – pp. 108-112.– ISSN 2313-4569.	ru_RU
dc.identifier.uri	http://dspace.oneu.edu.ua/jspui/handle/123456789/5367
dc.description.abstract	The aim of the study was to identify, analyze and evaluate the attitude of entrepreneurs towards cooperation and relations with the local government authorities. The study attempted to assess the instruments of territorial marketing in use and their impact on the investment. The study showed that entrepreneurs have mostly negative assessment of local authorities. Among marketing tools, only promotion and advertising activities have been noted in use in surveyed municipalities. Local authorities rest passive when communicating to business – initiative always belongs to entrepreneurs.	ru_RU
dc.language.iso	en	ru_RU
dc.subject	local authorities	ru_RU
dc.subject	cooperation	ru_RU
dc.subject	territorial marketing	ru_RU
dc.title	Territorial marketing as a tool for building cooperation of local authorities with investors	ru_RU
dc.type	Article	ru_RU