Удосконалення маркетингової діяльності салону краси

Abstract

The master's qualification work consists of three sections. The object of the study is the process of analyzing the marketing activity of the "ArtAlex" beauty salon and developing recommendations for its improvement. In the work, the author considered the essence and importance of marketing in the activities of enterprises; determined the peculiarities of marketing activities of enterprises in the service sector; gave a description of the organizational and methodological aspects of managing the marketing complex of enterprises in the service sector. The applicant provided a description of the organizational and economic features of the ArtAlex beauty salon; researched the marketing environment of the enterprise; analyzed the marketing complex of the beauty salon "ArtAlex. In the Master's thesis, the researcher proposed measures to improve the Internet marketing of the "ArtAlex" beauty salon; provided a proposal for improving the SMM of the beauty salon; described directions for improving the marketing communication policy of the "ArtAlex" beauty salon.

The master's qualification work consists of three sections. The object of the study is the process of analyzing the marketing activity of the "ArtAlex" beauty salon and developing recommendations for its improvement. In the work, the author considered the essence and importance of marketing in the activities of enterprises; determined the peculiarities of marketing activities of enterprises in the service sector; gave a description of the organizational and methodological aspects of managing the marketing complex of enterprises in the service sector. The applicant provided a description of the organizational and economic features of the ArtAlex beauty salon; researched the marketing environment of the enterprise; analyzed the marketing complex of the beauty salon "ArtAlex. In the Master's thesis, the researcher proposed measures to improve the Internet marketing of the "ArtAlex" beauty salon; provided a proposal for improving the SMM of the beauty salon; described directions for improving the marketing communication policy of the "ArtAlex" beauty salon.