Specificity of the market of online marketing researches in Ukraine

Abstract

Specifies of the marketing online research services in the domestic market, its main players and trends are considered in the article. The informational and communicational technologies (ICT), the use of which in the practice will allow providing analytical research of the Ukrainian market for making correct marketingdecisions focused on the concrete consumers is determined. The expediency of the marketing online researches in the marketing activity is justified. The authors have described "regular" Internet users among customers by income, position and educational level to emphasize the importance of online marketing research as a communicational component between the manufacturers and consumers.