Child as target audience of commercials

dc.contributor.author	Michalak, J.	en
dc.contributor.author	Kozłowski, W.	en
dc.date.accessioned	2015-08-19T10:54:53Z	en
dc.date.available	2015-08-19T10:54:53Z	en
dc.date.issued	2013	en
dc.description.abstract	Commercials exert a strong influence on children. It results in yearning for advertised products. This phenomenon has also some disadvantages. Commercials influence children so strongly that they force adults to buy particular sweets, toys and other advertised products. The contents of television programs are usually received very literally by children. Children attach huge emotional importance to that fact. The reason for that is that they do not have as much experience and knowledge as adults. They know that commercials do not always reflect reality, but they usually desire to possess the advertised products.	en
dc.identifier.citation	Michalak J. A Child as target audience of commercials / J. Michalak, W. Kozłowski // Socio-economic research bulletin: collection of scientific works / chief editor M. I. Zveryakov; Odessa National Economic University. – Odessa, 2013. - Issue 3 (50). - Part I. – P. 90-95.	en
dc.identifier.uri	https://dspace.oneu.edu.ua/handle/123456789/3249	en
dc.language.iso	en	en
dc.publisher	Odessa National Economic University	en
dc.subject	advertising	en
dc.subject	children attitudes	en
dc.subject	perception of TV adds	en
dc.title	Child as target audience of commercials	en
dc.type	Article	en

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