Development of marketing of culture in the kurpie region

dc.contributor.authorMichalak, J.en
dc.contributor.authorWarzocha, Zb.en
dc.date.accessioned2015-08-19T11:01:16Zen
dc.date.available2015-08-19T11:01:16Zen
dc.date.issued2013en
dc.description.abstractThe aim of the research was to identify the operations in the field of promotion of culture, being carried out in the Kurpie region, and to determine the influence thereof on the development of the region. It may appear that culture does not play a major role in the development of a given area; however, such a conclusion is erroneous. Thanks to culture, people identify a specific territory, and the dissemination of products of culture makes the territory becoming recognizable, and not only to people interested in a product being strictly cultural but also to investors who may probably have not yet considered starting a business activity in e.g. the Kurpie region.en
dc.identifier.citationMichalak J. Development of marketing of culture in the Kurpie region / J. Michalak, Zb. Warzocha // Socio-economic research bulletin: collection of scientific works / chief editor M. I. Zveryakov; Odessa National Economic University. – Odessa, 2013. - Issue 3 (50). - Part I. – P. 96-101.en
dc.identifier.urihttps://dspace.oneu.edu.ua/handle/123456789/3250en
dc.language.isoenen
dc.publisherOdessa National Economic Universityen
dc.subjectmarketing of cultureen
dc.subjectterritorial marketingen
dc.subjectpromotion of cultureen
dc.titleDevelopment of marketing of culture in the kurpie regionen
dc.typeArticleen

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