The theoretical basis of trade enterprises development, based on the innovation personnel potential

Abstract

The modern trade enterprise is a complex and commercial system, which is characterized by such features as openness, self-organization, and orderliness. In today’s changing economic environment at the international market and at the level of the national Ukraine’s economy, trade enterprises functioning environment is changing too. It is happening by the influence of many factors, some of them are: the level of economics conditions and inflation, population purchasing power, legislative field, financial and currency markets, the level of market competition and monopoly.