Управління конкурентоспроможністю підприємства

Abstract

Назаренко М.С. Управління конкурентоспроможністю підприємства: спец. 073 «Менеджмент» за магістерською програмою «Менеджмент організацій»/ М.С.Назаренко ; наук. кер. Г.А.Місько. – Одеса : ОНЕУ, 2021. – 87с.The paper defines the theoretical foundations of the concept of enterprise competitiveness; study of methods of analysis of competitiveness of the enterprise and methods of increase of competitiveness of the enterprise, the general characteristic of carrying out and the analysis of financial and economic activity of Open Company "TITAN" and its competitive environment is given; the competitive advantages of the enterprise and the assessment of the competitiveness of TITAN LLC were revealed. Recommendations for improving the ways to increase the competitiveness of TITAN LLC have been developed and an economic substantiation of the effectiveness of the implementation of the proposed measures and analysis of their impact on the enterprise has been carried out.