Please use this identifier to cite or link to this item:
http://dspace.oneu.edu.ua/jspui/handle/123456789/3240| Title: | Sensory marketing and customers’ decisions on the food market |
| Authors: | Grzybowska-Brzezińska, M. Rudzewicz, A. Kowalkowski, A. |
| Citation: | Grzybowska-Brzezińska M. Sensory marketing and customers’ decisions on the food market / M. Grzybowska-Brzezińska, A. Rudzewicz, A. Kowalkowski // Socio-economic research bulletin: collection of scientific works / chief editor M. I. Zveryakov; Odessa National Economic University. – Odessa, 2013. - Issue 3 (50). - Part I. – P. 38-43. |
| Issue Date: | 2013 |
| Publisher: | Odessa National Economic University |
| Keywords: | sensory marketing consumers’ behavior food product |
| Abstract: | The main purpose of this paper is to make an attempt to present the influence of sensory marketing on buyer’s buying behavior. The paper covers the topic regarding the theory of influence of individual senses on buyer’s behavior. Sight is the most used sense in sensory marketing. The first way of brand’s identification is through colors, shapes, and lights. When the light is natural or softened customers spend more time in one place, but when light is an intensive customer become more dynamic. Sound is also important for sensory marketing users. Taste is often used when companies offer free-tasting promotional operations. Companies take emotions spared off by touch during the conditioning of the product or its conception. Sensory marketing is a deep and effective concept. |
| URI: | http://dspace.oneu.edu.ua/jspui/handle/123456789/3240 |
| Appears in Collections: | Випуск 3, № 50 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Sensory marketing and customers’ decisions on the food market.pdf | 17,36 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.